Empire Secrets with Mariana Henninger

Empire Diaries: Why I Left News And Started Brandmagnetic | Ep 33

Brandmagnetic

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What does it take to leave a thriving career in something you love – to start & grow your own empire? 

I had the honor of sharing it all with the amazing Renée Warren, the powerhouse behind @wewildwomen, on her podcast recently.  

We discussed not just the evolution of my career but how emotional storytelling can really transform marketing.

Here's a glimpse of what we covered :

  • My decision to leave a successful career in journalism & documentaries for full-time entrepreneurship
  • The art and science behind creating brand videos that do more than just tell a story
  • My first official year as a business owner and how storytelling has been pivotal in its growth
  • The impact of a well-crafted brand video in building immediate trust, connection, and brand loyalty
  • Practical advice for anyone looking to harness the power of storytelling to elevate their brand's presence and connection with their audience


I truly believe that understanding how to tell the story of YOU and your brand is KEY to standing out and creating a lasting emotional connection with your audience – and the difference between acquiring buyers and creating fans for life!


If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic