Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck!
I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!
Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back.
If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!
In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success.
It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.
If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!
And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
Episodes
113 episodes
3 Killer Strategies To Quiet Your Inner Critic — And Keep Crushing Your Digital Marketing | Ep. 112
I was sitting in front of my mic — coffee going cold, notes open — and suddenly I caught myself doing it again.That quiet, sneaky voice had crept in:“You should sound more polished.”“Say it better.”“Maybe just re-record.”
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19:35
SEO That Fits Your Business (and Your Lifestyle) with Lena Christine | Ep. 111
What if your audience could find you without you dancing on Reels or posting 24/7? That’s exactly what today’s guest, Lena Christine of Lazy Girl Collective, is all about — using SEO and organic visibility strategies that actually work for coac...
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34:18
Empire Diaries: From Idea Overload to Implementation — My Simple System for Q4 (Digital Marketing) | Ep. 110
Early-morning coffee, quiet house — and a simple plan. I’m sharing exactly how I’m running Q4 in CEO mode: fewer moves, cleaner focus, and my kickass, life changing program that sells on autopilot (!!) If you’ve been juggling too much, this is ...
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19:52
Want to Show Up in AI Search (GEO)? Do This with Adam Chronister
Think SEO is just keywords and backlinks? That’s cute.Search has changed — and if you want to be found by LLMs like ChatGPT and Claude, not just humans on Google, it’s time to revisit how you show up online. I brought on Adam Chronister...
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28:00
Empire Diaries: Stop Fixing The Mic Arm — The Power of Focus, Selling Trust First, and the Evergreen Funnel I’m Building | Ep. 108
Confession: I almost spent 20 minutes re-mounting my mic arm today… then I pressed record. This one’s a pep-talk and a plan — my new “I do not complain” mantra, why I’m siding with “trust first, offer second,” and how I’m building an evergreen ...
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26:53
Empire Diaries: Why Digital Marketing For DIY Courses Isn’t Dead — And Why I’m Obsessed With Them Right Now | Ep. 107
If, like me, you’re hearing the theme song of Gilmore Girls play in your head (because I’m now falling asleep to it every night 😌, fall MUST be officially here 🍂 I didn’t plan to take this much space this summer… but honestly – neee...
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23:38
What–Feel–Who: The Question Framework That Leverages Conversations Into Relationship Currency with Ravi Rajani | Ep. 106
We don’t often think about it – but every time you ask someone a simple, throw away “How are you?” you’re missing an incredible opportunity to create a real connection. It’s so hard to build trust in a noisy, busy, scroll-past-you online space ...
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56:26
Micro-Mastery: The Fastest Way to Get Good at Anything with Pat Flynn | Ep. 105
Pat Flynn is one of those rare “make it simple, make it doable” humans — Smart Passive Income, best-selling books, packed live events, and advice you can actually use by Tuesday.In this episode, we get into Lean Learning — learn less, a...
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35:41
Empire Diaries: The One Where I’m So Freaking Excited About (Quiet Pivot That’s Changing Everything) | Ep. 104
This is the episode where I admit what’s been true for a while: I don’t want to crank out more content. I want to create more connections. So I’m simplifying—on purpose—and using AI in a way that makes my work feel more like me, not less.
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19:58
Empire Diaries: This Isn’t A Bot: Where AI Goes Too Far in Digital Marketing | Ep. 103
Let’s talk about the robot in the room.In this episode, I’m sharing what I’ve been noticing lately in the wild world of AI — and why the solution isn’t to outsmart the algorithm or crank out more content.It’s to go deeper into t...
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22:39
The Pre-Sell Revolution: How to Become the Only Choice in a Noisy Market | Ep. 102
Let’s talk about the stuff that actually moves the needle.Not the new funnel, or the fancy redesign, or the perfect Instagram grid.But the little invisible things you build behind the scenes — the stories you share, the way you ...
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38:54
What Makes Someone Trust You Instantly? | Ep. 101
This one’s different — I’m in the hot seat for a change on William Attaway’s Catalytic Leadership podcast..I sat down with William Attaway on his podcast to talk about what I really believe creates trust with cold audiences, why your st...
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36:54
Why I’m Scaling Slower, Happier, and More On-My-Terms | Ep. 100
This is your unofficial summer permission slip: it’s okay to slow down. Actually…. sometimes it’s THE smartest move you can make.In this episode, I’m sharing what this summer feels like behind the scenes in my business. Spoiler: it’s no...
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18:17
Offers, Funnels, and Friends: The Non-Negotiables for Digital Marketing I’m Doubling Down On | Ep. 99
You know those weeks where everything just feels... ok, no great? Sales, eh. Content, eh. Inbox, a digital hellscape. So I did what any emotionally stable entrepreneur would do: I considered the giant $100 Hulken bag I’ve been stalking for two ...
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18:15
Want to Be Unforgettable In Your Digital Marketing? Forget Your Origin Story And Make Your People FEEL This Instead | Ep. 98
I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing.We’re talking about why your origin story isn’t doing what you think it’s doing… and the smarter, ...
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16:50
Why Your Business Feels Off & A Deep Dive On Alignment with Caryn Gillen | Ep. 97
Ever had everyone chime in with advice — and then one person comes along that asks ONE simple question,, but that one thing rearranges your brain?That was Caryn Gillen for me. We were in a peer mastermind pod when I brought something vu...
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21:22
Behind the Scenes of My Quietest (and Boldest) Business Shift Yet | Ep. 96
This is one of those episodes I recorded just for me but I have a feeling it might hit for you too. I'm in the middle of a huge transition — and even though I’ve been in business for years, this feels like the early-days chaos I never actually ...
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15:54
Why The 10x Mindset Is Messier Than You Think (How My Business is Shifting Toward Deeper Alignment and Fewer Carbs) | Ep. 95
In this week’s solo riff, I’m packing up my camera gear and heading out for a client shoot — but first, flipping on the mic to share more of what I’ve been working on behind the scenes right now at Brandmagnetic.The way my new sharpenin...
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16:44
Behind The Scenes Of A Business Shift I Didn't See Coming | Ep. 94
In this episode of Empire Diaries, I’m talking about something that’s been bubbling under the surface for weeks—and finally broke through like a loud, clear bell thanks to something Chat said to me.It’s the kind of episode that feels a ...
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19:57
The Surprising Truth About Influence And Leadership (And How To Build it From The Inside Out)—with Dr. William Attaway | Ep. 93
What if the best leadership strategy isn’t about strategy at all? In this episode, I sit down with Dr. William Attaway, a seasoned leadership coach who’s spent the last 30 years helping high-performers lead without losing themselves in the proc...
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37:33
Why I’m Scaling Back My Digital Marketing to Go Bigger (and Feel Better) - And Why 10X is truly easier | Ep. 92
his week’s episode is a little all over the place—in the best way. I’m talking about the shift I’ve been feeling in my business, the AI-generated content wave that’s making everything sound the same, and why I’m walking away from strategies tha...
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15:55
Booked in 4 Hours: The Power of a Tiny Video | Ep. 91
If your brand story sounds like a slow walk through your childhood or your “why,” this episode will be your loving wake-up call.In this deep-dive with Xue Bravo on the Life and Business podcast, I untangle the very real difference betwe...
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33:26
Conviction Marketing and the 3 Content Types You Actually Need for Digital Marketing with Kelly Roach | Ep. 90
In this episode, multi-8 figure founder and advisor Kelly Roach and I sit down to talk about something we both care deeply about: building a business that scales but doesn’t feel like it’s steamrolling your soul in the process. We’...
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35:48
The Offer That Built My Business—And Why I’m Letting It Go | Ep. 89
This one’s personal. After running the Brand Videos Accelerator for years — and watching it help amazing business owners bring their message to life — I’ve decided: this is the last round I’ll ever run it. This episode is a full be...
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15:27
How To Accelerate Trust With Cold Audiences in Under 3 Minutes | Ep. 88
We’re always told trust takes 6–12 months to build. But honestly? That’s old advice. In this episode, I’m breaking down how you can make a cold audience trust you way faster—and why it doesn’t take a million posts, endless DMs, or a perfectly p...
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