Empire Secrets with Mariana Henninger
Think digital marketing and entrepreneurship... but fun as heck.
Come along on my online business journey of Brandmagnetic with me, Mariana Henninger, founder of Brandmagnetic.com -- an EMMY-award® winning director turned *online empire builder* documenting the wins, fails and secrets she learns along the way -- keeping it real and holding nothing back.
If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- this is the podcast for you.
In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success.
It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.
If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!
Follow here for more ✨>> http://instagram.com/brandmagnetic
Episodes
67 episodes
Why Every Course Creator Needs a Custom GPT—Starting Now with Wendy Breakstone | Ep. 66
In this episode of Empire Secrets, I got to nerd out with Wendy Breakstone about custom GPTs. Don’t know what those are? Don’t worry—neither did I until recently, and now I’m hooked. Think of them as your personal AI assistant but cool...
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34:54
Empire Diaries: How I’m Focusing On Visibility Goals & Having A “Whatever It Takes Approach” To My Clients | Ep. 65
In this episode of Empire Diaries, I’m pulling back the curtain on my focus on a client-first business model and sharing the realizations that have reshaped my approach to growing Brandmagnetic. Overserving and overdelivering for my Br...
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22:40
Why You Might Skip Black Friday And What To Do Instead With Kim Kiel | Ep. 64
In this episode of Empire Secrets, I’m chatting with copywriter Kim Kiel about new ways to look at Black Friday. While everyone else is shouting “SALE!” from the rooftops, Kim has refreshing ideas for how to connect with your audience without g...
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19:43
Empire Diaries: New Approach To My DFY Signature Offer, Creating CustomGPTs For My Course Students (!!) And Systems I’m Looking Forward To! | Ep. 63
In this episode of Empire Diaries, I’m sharing some behind-the-scenes on new tools, big shifts in my strategy, and a few lessons I’m learning as I go. Here’s what I cover:Are Launches Dead? I don’t think so, but the way we’...
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13:57
How To Streamline Your Content Creation & Monetize Your Podcast with Krystal Proffitt | Ep. 62
In this episode of Empire Secrets, I sit down with content strategist and podcasting expert Krystal Proffitt to talk about how to streamline content creation and leverage it for business growth. Krystal dives into her signature "Spider...
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46:07
How To Grow Your Podcast Faster with ‘Modcasting’ And Be ‘Done By Lunch’ With Jerry Potter | Ep. 61
Imagine this: It’s noon, and you’re done with work for the day. Like, really done. Leads are flowing in, sales are happening, and you’ve got your afternoons to yourself. What if you could actually pull that off?Jerry lays out how it all ...
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32:57
EMPIRE DIARIES: How To Have Unshakable Joy In Business And My 5 Goals for This 12 Week Year | Ep. 60
In this episode of Empire Secrets (Empire Diaries), I share how I’m seeing my business in a completely new way. There’s been this shift! I’ve moved from the big, lofty financial goals – pressure and stress and anxiety – to something de...
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37:10
A Unicorn in the Office: How to Find the Perfect Marketing Assistant | Ep. 59
We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a genera...
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35:25
EMPIRE DIARIES CHATS: Event Networking That Doesn’t Suck, Selling Like A Human And All About UX Launch Copywriting | Ep. 58
So, imagine this...You’ve been in the digital space for years. You’ve built the funnels. You’ve crafted the email sequences. But something’s missing. It’s not just about making more sales. It’s about... connecting with your people.
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48:17
Does A Brand Video Really Work? - Real Case Studies Of Brand Videos In The Wild | Ep. 57
This week, two stories about transformation. Nadia Murdock and Casey Davidson—both coaches who wanted to stand out and build an emotional bond with their audiences. They start on separate paths, each trying to connect with their audiences, to s...
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33:17
Mastering Pre-Launch Anticipation Marketing For An Easier And Stress-Free Launch with Brenna McGowan | Ep. 56
You’re gearing up for a launch, and the pressure is builing… But what if no one’s ready to buy? In this episode of Empire Secrets, Mariana talks with anticipation marketing expert Brenna McGowan, who believes the real magic happens way before t...
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29:58
How An Emotion-Driven Brand Video Works To Accelerate Trust & Other FAQs! | Ep. 55
Ever wanted to know exactly what a Brand Video was and HOW to keep people engaged? Why does your audience care about your story? DO they care?What is the role of visuals in a Brand Video and how can you use them MOST effectively to drive em...
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32:48
How To Get Off The Social Media Hamster Wheel And Still Make Sales | Ep. 54
So, imagine this: you're an entrepreneur. You've worked hard, you've built something, and now people are noticing. But here's the thing—something's not quite right. Leads are coming in, but like water through a sieve, they're slipping away. Why...
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25:30
How To Use Sensory Storytelling To Get A Deep Connection With Your Audience with Zafira Rajan | Ep. 53
You’re scrolling through a website, looking for something—anything—that grabs your attention. Then, out of nowhere, you stumble upon a story (or bits of words) that doesn’t just speak to you—it pulls you in. You can almost feel the texture of t...
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33:25
Empire Diaries: Soaking Up Summer, Massive Moves & Pre-Launch For Brand Video Accelerator | Ep. 52
Here’s what’s up: I LOVE summer, so business looks slightly different these days (insert sun emoji). Instead of hustling like crazy, I’m taking time to slow down and really embody my word for this year — being INTENTIONAL. Incredibly i...
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30:08
The Strategy of Being Seen by Building, Buying and Borrowing audiences with Laura Sinclair | Ep. 51
When it comes to being seen – there’s the regular way of doing things… (insert yawn) and then there’s ninja. This year if you’re not standing out and being memorable, your business is going to be forgotten. And you need to be lever...
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36:24
EMPIRE DIARIES: Reshifting focus — how to make my program 10x BETTER | Ep. 50
“Better makes BIGGER but bigger does not make better”I came across a reel from Hormozi this week that shared this message — and it slapped me like a gentle glove in the face. I’ve been reframing the next month ahead of the doors opening ...
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16:39
From VIP Days To Micro Tools: Lessons From “Systems Saved Me” Jordan Gill’s Big Pivot | Ep 49
If you’re on the brink of burnout (or always afraid it’s right around the corner) then you won’t want to miss my chat with Jordan Gil aka @systemssavedme. Jordan went from a big team, multi-7 figure business to shutting it all down – an...
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43:00
How To Use Your Brand Story To Build Emotional Connection (Masterclass) | Ep 48
What does it take to stand out in a saturated market?In this episode recording of a recent Masterclass, I’ll show you how to leverage your unique brand story to create deeper connections and create an asset that does the heavy lifting f...
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1:07:50
Hitting $1M/y Using Volume, Visibility & Velocity with Laura Belgray | Ep 47
Comment “47” and I’ll DM you the link to this episode! I read a Forbes article a while back all about @laurabelgray and her 3 “Vs” that I have now gone back to probably more than 10 times and shared more times than I can remember....
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52:16
EMPIRE DIARIES: How I’m Pitching Persistently & The Power Of Intentional Breaks | Ep 46
On today’s episode, I talk about what’s been happening in Brandmagneticland lately:- Pitching BIG STUFF and leaning into the work versus each specific result. If it takes 50 tries to get a big yes, we’re still doing it.- My takeaway...
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29:59
Building A Hustle-Free, Launch And Chill Business With Masha Goins | Ep 45
Ever dreamed about creating a business that doesn't basically force you to burn out? This week, I chat with my friend & online business coach for the soulful entrepreneurs Masha Goins aka the "dream midwife" about the importan...
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26:48
EMPIRE DIARIES: This Move Could 10X My Business | Ep 44
Sharing more BTS of my business this week, let's gooooo 💃🏼* The pitch that could 10X my business (and how I did it)* Teaching quick wins vs. shifting perspectives: which is stronger?* Collecting more data: how to prove that a Br...
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33:32
Writing with Wit: Mastering Email Engagement with Marisa from Dirty Copy | Ep 43
When Marisa @dirty.copy sends an email, I literally rush to open it.The seratonin is already flowing (I’m THAT) addicted - it’s become Pavlovian.This girl writes hands down the BEST EMAILS ON THE INTERNET STREETS ...
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52:31