Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck!
I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!
Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back.
If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!
In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success.
It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.
If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!
And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
Episodes
139 episodes
Stop Starting From Zero on Sales Calls: The 3-Phase System That Gets Clients PreSold | Ep. 138
I need you to hear this: if your sales calls still feel like heavy lifting – it’s all about what’s happening BEFORE the call.In this episode, I’m walking through the exact 3-phase system I use with clients to help premium buyers arrive a...
The Hidden Reasons In Your Digital Marketing That Buyers Say Yes To Another Coach Who’s Less Qualified | Ep. 137
I’ve been seeing this conversation in a few groups I’m in… (and sometimes in more intimate conversations):Why is that coach who’s (honestly) less qualified than me getting ALL these clients… meanwhile I keep getting “I need to think abou...
The 4 Trust Triggers™ That Get Your Dreamiest Coaching Clients Presold | Ep. 136
Most coaches have been sold the same tired idea: post more, stay visible, and eventually people will trust you enough to buy.Sure – familiarity bias works for a reason. But if you don’t have a full-time content creation team, it...
Why “Bigger” Businesses Still Go Broke, And How You Can Build For Financial Resilience — with Mike Michalowicz | Ep. 135
I went snooping on Mike Michalowicz’s book page and found a ridiculous little “vote” widget: “I’m Mike’s biggest fan” vs “I can’t stand this guy.” When I asked him about it… he casually reveals the thumbs-down sends you to an anger management s...
Why Your Online Presence Might Be Repelling the Right Clients | Ep. 134
A few weeks ago, I talked about finding the mentor I thought was the one — buying his low-ticket offer, putting down a deposit, getting refunded… then going back and joining anyway at a higher price because I knew he was right for me. That whol...
The Trust Shift No One’s Talking About in Video Marketing | Ep. 133
I had a realization this week that honestly shocked me a little.After 15+ years as a documentary filmmaker — after building a career on beautiful, cinematic visuals — I found myself saying something I never thought I’d say:a brand...
Build a Follow-Up Machine That Books Clients For Your Digital Marketing with Carlyn Bushman | Ep. 132
You know that sick feeling when you realise you’ve had dozens of great sales calls… and half of those people are just floating around in your inbox, DMs, and brain with zero follow-up? Yeah. Same.In this episode, I brought on my...
Rejected From The Room I Wanted — And Why It Was Exactly What I Needed | Ep. 131
A few weeks ago, I thought I had finally found the mastermind room I’d been looking for.You know that feeling — when you discover someone whose thinking feels sharp, whose teaching resonates deeply, and whose program feels like the exact...
You May THINK You Need More Visibility – But THIS Is What Will Really Move The Needle + The Fastest Conversion I’ve Ever Seen | Ep. 130
She didn’t “think about it.”She didn’t need nurturing emails.She didn’t need a million touchpoints.She didn’t need convincing or persuading.She read one post I wrote — and felt understood at a level she hadn’t experienced ...
Empire Diaries: From Burned Out to Locked In — The Nervous System Shift That Rewired My Drive And Revolutioned My Digital Marketing Business | Ep. 129
This episode is suuuuper personal.Over the last few years, my body changed in ways I wasn’t prepared for. (Hello 40’s!) Weight gain, energy crashes, cortisol spikes, anxiety I couldn’t explain.If you’re a woman around th...
The Anti-Hustle Business And What Real Leadership Looks Like (Even When It’s Messy) with Kelsea Koenreich | Ep. 128
Years ago, Kelsea Koenreich was the definition of “driven.”She was scaling fast, saying yes to everything — and quietly falling apart.One day, after yet another burnout cycle, she realized the truth:You can’t lead others when yo...
Empire Diaries: I Stopped Letting AI Write for Me — Here’s What Happened In My Digital Marketing Next | Ep. 127
The other day, a friend of mine urged me to listen to a podcast episode from Nathan Barry (founder of Kit) and Tim Grahl, the CEO of Story Grid. My jaw dropped when I heard him say that, in order to fix his business, he did 600 ICA calls. This ...
Stop Hiring “Unicorn VAs” — Build a Real Marketing Support Team in 2026 — with Emily Reagan | Ep. 126
We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a genera...
From War Zones to Webinars — What “Strength” Means to Me Now And My 2026 Growth Plan In Digital Marketing | Ep. 125
Yesterday I was meal-prepping (new year, new me) with my therapist friend Farya Barlas’ podcast in my ear – and her prompt struck me so hard I had to pause mid-stir: What are the 3 things people always say about you? I kept cir...
The Hidden Reason You’re Avoiding Selling — And How to Unblock It with Lauren Shaw | Ep. 124
Lauren Shaw was on top of the world, taking an amazing trip in Patagonia... And then she got home, sat down at her computer… and just absolutely couldn’t get herself to do any work.She knew exactly what needed to be done.But some...
Becoming the Seven-Figure Founder — My Real Focus In Digital Marketing for 2026 | Ep. 123
At the start of this year, I wanted to do something different. I decided to not think about resolutions.I really felt like I was being called to think about WHO I need to become.In this Empire Diaries episode, I’m sharing what’s a...
EMPIRE DIARIES: 30 Days Of Full Focus And The Word That’s Carrying Me Into 2026 | Ep. 122
A few days ago, I was floating in turquoise water in the Bahamas — completely alone, no noise, no phone — and I said a prayer I’ve said many times before:“God, you’re the CEO of my business. Show me the path.”And one word...
The Simple Sales Page Structure That Attracts Better Clients with Samantha Burmeister | Ep. 121
If you’ve ever stared at your own sales page and thought, “Something here feels… off,” you’re going to love this one.In this conversation with sales page specialist Samantha Burmeister, I share the story of touring a house I genuinely li...
Outsourcing for Bosses — What to Delegate First in Your Digital Marketing with Kirsten Graham | Ep. 120
You know that moment when you finally hire someone… and suddenly your business feels real?Kirsten Graham has watched that happen over and over again. One of her clients told her, “Now that I have a marketing VA 20 hours a week, ...
A Thanksgiving Love Note + Why 2026 Is Already My Favorite Year Ever | Ep. 119
This is a tiny Thanksgiving love note from my almost-gone voice — because I couldn’t not pop in today and tell you how wildly grateful I am that you’re here, listening, building, still caring this much about your work.I share wh...
The BTS Of My Absolute BIGGEST Black Friday Offer This Year - And How It Will Change Your Digital Marketing Forever | Ep. 118
I sat down with my notebook convinced I had to build a big, complicated Black Friday funnel — bonuses, bundles, deadlines, layers… the whole thing.But instead I did something uncharacteristic for Black Friday week:I stopped.I ste...
A Low-Ticket Tiny Offer SLO Funnel Fuels High-Ticket Sales with Allie Bjerk | Ep.117
When Allie Bjerk got started, she didn’t wait for the “perfect” offer. She shipped a tiny one — fast. A simple low-ticket product, a clean page, and a clear promise. By breakfast, strangers had bought. By the weekend, she had proof: the idea wo...
Empire Diaries: My First 7.2 x ROAS + The Identity Shift Behind It In Digital Marketing | Ep. 116
This week felt like a LEVEL UP week inside the business. I finally got my first Brandmagnetic hoodie — and it instantly shifted something energetically. Like… THIS is happening. This is real. This brand is becoming a world.Then — my firs...
The Psychology Behind Irresistible Black Friday Deals with Kelsey Silver | Ep. 115
Last year, Kelsey Silver watched a client make six figures in a single weekend — and not because she slashed prices.The secret?She treated Black Friday like a strategy, not a scramble.In this conversation, Kelsey breaks down...
Empire Diaries: My Strategy for an Evergreen Funnel That Sells Year-Round With Digital Marketing | Ep. 114
Last week, I caught myself doing *that* again — endlessly tweaking slides, rewriting emails, and convincing myself the funnel needed one more layer before it could work.But then I stopped.In this Empire Diaries, I’m breaking ...