Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck!
Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back.
If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!
In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success.
It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.
If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!
And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
Episodes
83 episodes
From Cushy Job At NBC To CEO: Two Years In And The Brutal Truth About Building a Business Around Digital Marketing | Ep. 82
Two years into running my business, I’ve been reflecting on a big question: I’m incredibly PASSIONATE about what I do and I absolutely love what I do! But would I do this all over again if I knew how hard it would be?One of the biggest ...
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23:43
The 4 Trust Triggers in Digital Marketing: How to Make People Say Yes Faster | Ep. 81
Ever wonder why some people buy from you instantly while others hesitate forever? It’s not about having the best offer. It’s about trust—and most people are not building it the right way.In this episode, I break down the 4 Trust Trigger...
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13:14
Empire Diaries Birthday Edition: The 3 Things That Have Made The Biggest Shifts In My Business | Ep. 80
So, it’s my birthday. 🎉 And instead of following the original podcast schedule, I wanted to hit record and share a raw, unfiltered look at what’s been going on behind the scenes in my business—because a LOT has been shifting lately.In t...
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27:26
Ninja AI and CustomGPT Digital Marketing Use Cases for Coaches & Course Creators with Rick Mulready | Ep. 79
So, I finally got Rick Mulready on the pod, and let me tell you—we went deep into AI for online business. We’re not talking surface-level ChatGPT prompts –we’re talking custom GPTs, automation hacks, and the wild ways Rick is using AI to stream...
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47:51
How Using A Word Closet Can Make Your Emails Incredibly Personable and Memorable And Uplevel Your Digital Marketing with Marisa Corcoran | Ep. 78
There is an art to turning “blah” or “zombie AI copy” into “holy sh*t, I need to read this” copy. In today’s episode Marisa Corcoran shares her take on a Word Closet and Accessories Closet. They're as fun as they sound.Here’s the good st...
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36:48
10+ Myths About Brand Videos And Building Trust That Will Completely Shift Your Digital Marketing | Ep. 77
There are some seriously stubborn myths floating around about Brand Videos, digital marketing, and what actually gets people to buy from you. Today I’m tackling a BUNCH of them.Like…🚫 “If I’m good at what I do, my work will speak for...
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28:03
Why I’m Going All In On Emotional Connection (Not Just AI) In My Digital Marketing to Sell More In 2025 | Ep. 76
So, I did something kinda wild—I finally mastered my bot. I got ChatGPT to write an email that sounded exactly like me. Scary accurate. Like, “did I secretly write this in my sleep?” level accurate. And honestly? I never thought I’d ge...
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14:36
Why Your Origin Story Isn’t Working — And What to Do Instead to Hit The Mark With Your Digital Marketing | Ep. 75
So many people feel so stuck on their origin stories. But here’s the thing—your audience doesn’t care about your resume. What they actually care about is how you make them feel. In this episode, I’m sharing why origin stories fall flat and how ...
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17:02
Sold With No Copy: Why Building Trust Faster Is The Secret Weapon In Today’s Digital Marketing | Ep. 74
Okay, this week, we’re talking about the thing that can make or break your marketing: trust. You know how sometimes it feels like you’re putting in all this work, showing up everywhere, and it’s still not clicking with your audience? That’s why...
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20:58
What’s Next for Digital Marketing in 2025? My Chat With Gemma Bonham-Carter | Ep 73
I had such a fun (and seriously insightful) conversation with Gemma Bonham-Carter, who’s been in the online business game since way before it was cool. She started by blogging her house renovations and launching her first course during nap time...
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36:32
My 2025 Predictions About The Online Business Space, Digital Marketing and AI — and How I’ve Completely Restructured My Offers | Ep. 72
In this episode, I’m taking you inside my brain and my business as I completely rethink how I teach. The big idea: using AI—not just to make life easier, but to make getting results for my students so much FASTER. I’m sharing the wins, the expe...
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27:33
Empire Diaries: How I’m Prepping For a 100K Launch And Why I’m Obsessed with Custom GPTs in Digital Marketing (Why You Should Be Too) | Ep. 71
In this solo episode of Empire Diaries, I’m sharing all the behind-the-scenes details of what’s been on my mind as the year winds down and we look ahead to 2025. From rethinking how I teach to setting big, exciting goals (hello, 100K launch!), ...
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16:59
The Power Of Emotional Connection Through Community in Digital Marketing And Online Business With Inbal Claudio | Ep. 70
Okay, so I had the BEST conversation with Inbal Claudio. She’s the talented lady behind the Like-Minded Collective and Founders Who Shabbat, and honestly, if anyone knows how to bring people together and make it feel amazing, it’s Inbal....
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34:20
Empire Diaries: How I’m Using AI and Custom GPTs to Completely Revamp Digital Marketing And My Online Course Business | Ep. 69
This week, I’m pulling back the curtain and giving you a real, unfiltered look at how I’m completely flipping my program upside down—thanks to AI. If you’re curious about how custom GPTs are reshaping the online course space (and making my life...
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21:05
Visibility Is Critical For Digital Marketing — How To Do It In 10 Minutes A Day with Kelly Sinclair | Ep. 68
Okay, let’s talk visibility—like, the kind that actually fits into your real life. In this episode, I’m chatting with Kelly Sinclair (aka the Fairy Brand Mother), and she’s got the easiest, most manageable way to start showing up more and getti...
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29:40
Empire Diaries: Why Marketing Is Really Just About Making People Feel Things, Grounding Bed Sheets And Other Black Friday Shenanigans | Ep. 67
This week, this is what’s been happening in my business—and my life:I joined an amazing workshop with Katelyn Bourgoin, where I had to answer the ultimate marketing question: “How does this make me FEEL?” (Let’s just say I left with...
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17:55
Why Every Course Creator Needs a Custom GPT—Starting Now with Wendy Breakstone | Ep. 66
In this episode of Empire Secrets, I got to nerd out with Wendy Breakstone about custom GPTs. Don’t know what those are? Don’t worry—neither did I until recently, and now I’m hooked. Think of them as your personal AI assistant but cool...
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34:54
Empire Diaries: How I’m Focusing On Visibility Goals & Having A “Whatever It Takes Approach” To My Clients | Ep. 65
In this episode of Empire Diaries, I’m pulling back the curtain on my focus on a client-first business model and sharing the realizations that have reshaped my approach to growing Brandmagnetic. Overserving and overdelivering for my Br...
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22:40
Why You Might Skip Black Friday And What To Do Instead With Kim Kiel | Ep. 64
In this episode of Empire Secrets, I’m chatting with copywriter Kim Kiel about new ways to look at Black Friday. While everyone else is shouting “SALE!” from the rooftops, Kim has refreshing ideas for how to connect with your audience without g...
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19:43
Empire Diaries: New Approach To My DFY Signature Offer, Creating CustomGPTs For My Course Students (!!) And Systems I’m Looking Forward To! | Ep. 63
In this episode of Empire Diaries, I’m sharing some behind-the-scenes on new tools, big shifts in my strategy, and a few lessons I’m learning as I go. Here’s what I cover:Are Launches Dead? I don’t think so, but the way we’...
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13:57
How To Streamline Your Content Creation & Monetize Your Podcast with Krystal Proffitt | Ep. 62
In this episode of Empire Secrets, I sit down with content strategist and podcasting expert Krystal Proffitt to talk about how to streamline content creation and leverage it for business growth. Krystal dives into her signature "Spider...
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46:07
How To Grow Your Podcast Faster with ‘Modcasting’ And Be ‘Done By Lunch’ With Jerry Potter | Ep. 61
Imagine this: It’s noon, and you’re done with work for the day. Like, really done. Leads are flowing in, sales are happening, and you’ve got your afternoons to yourself. What if you could actually pull that off?Jerry lays out how it all ...
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32:57
EMPIRE DIARIES: How To Have Unshakable Joy In Business And My 5 Goals for This 12 Week Year | Ep. 60
In this episode of Empire Secrets (Empire Diaries), I share how I’m seeing my business in a completely new way. There’s been this shift! I’ve moved from the big, lofty financial goals – pressure and stress and anxiety – to something de...
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37:10
A Unicorn in the Office: How to Find the Perfect Marketing Assistant | Ep. 59
We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a genera...
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35:25
EMPIRE DIARIES CHATS: Event Networking That Doesn’t Suck, Selling Like A Human And All About UX Launch Copywriting | Ep. 58
So, imagine this...You’ve been in the digital space for years. You’ve built the funnels. You’ve crafted the email sequences. But something’s missing. It’s not just about making more sales. It’s about... connecting with your people.
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48:17