Empire Secrets with Mariana Henninger
Think digital marketing and entrepreneurship... but fun as heck.
Come along on my online business journey of Brandmagnetic with me, Mariana Henninger, founder of Brandmagnetic.com -- an EMMY-award® winning director turned *online empire builder* documenting the wins, fails and secrets she learns along the way -- keeping it real and holding nothing back.
If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- this is the podcast for you.
In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success.
It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.
If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!
Follow here for more ✨>> http://instagram.com/brandmagnetic
Empire Secrets with Mariana Henninger
How To Use Sensory Storytelling To Get A Deep Connection With Your Audience with Zafira Rajan | Ep. 53
You’re scrolling through a website, looking for something—anything—that grabs your attention. Then, out of nowhere, you stumble upon a story (or bits of words) that doesn’t just speak to you—it pulls you in. You can almost feel the texture of the words, the microspecificity is INSANE. It’s talking to you as if it WERE you. You’re no longer just reading; you’re experiencing.
In this episode of Empire Secrets, we sit down with Zafira Rajan, a master of what we call sensory storytelling. Zafira isn’t just any copywriter and brand strategist—she’s someone who knows how to turn words into an experience. We talk about how she does it, how she crafts stories that not only capture your attention but make you feel like you’re right there, in the moment.
We dive deep into the art of building emotional connections through storytelling. Zafira reveals the magic of balancing your brand’s personality with the needs of your audience. It's a tricky dance, but she’s got the steps down. Whether you're working on an About Me page or creating brand copy that sings, Zafira’s insights will change the way you think about your brand’s voice.
So, if you’ve ever wondered how to make your brand stand out in a crowded marketplace, how to make it not just seen but felt—this episode is for you.
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic