Empire Secrets with Mariana Henninger
Think digital marketing and entrepreneurship... but fun as heck.
Come along on the online business journey of Brandmagnetic with founder Mariana Henninger, an EMMY-award® winning director turned *online empire builder* documenting the wins, fails and secrets she learns along the way -- keeping it real and holding nothing back.
In her own lighthearted geriatric millennial mom fashion (!) she shares her wins and lessons and also interviews other badass founders along the way, sharing their own secrets to massive success.
It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are revealed that will help you in your own business.
If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!
Follow here for more ✨>> http://instagram.com/brandmagnetic
Empire Secrets with Mariana Henninger
How An Emotion-Driven Brand Video Works To Accelerate Trust & Other FAQs! | Ep. 55
Ever wanted to know exactly what a Brand Video was and HOW to keep people engaged? Why does your audience care about your story? DO they care?
What is the role of visuals in a Brand Video and how can you use them MOST effectively to drive emotions?
I answer all of these questions in today’s episode!! I explain that a brand video is a 2-4 minute video that tells the story of who you are and emotionally connects with your audience. The purpose of a brand video is to create an instant personal and emotional connection with your audience. I discuss where brand videos should live, the key elements of a brand video, how to choose the right story, and how to make a brand video emotionally engaging and relatable. I also address common mistakes to avoid, the role of visuals in a brand video, and how often to update or refresh a brand video. Finally, I offer advice for those who are uncomfortable being on camera and discuss the ROI and metrics of a brand video.
Takeaways:
* A brand video is a 2-4 minute video that tells the story of who you are and emotionally connects with your audience.
*The purpose of a brand video is to create an instant personal and emotional connection with your audience.
* Brand videos should be placed in various top-of-funnel locations, such as social media profiles, email signatures, welcome sequences, and website homepages.
* The key elements of a brand video are making your audience feel understood and cared for.
* There are two types of stories for brand videos: overcome stories and passion stories.
* To make a brand video emotionally engaging and relatable, focus on your audience and make it about them.
* Visuals in a brand video should complement and add depth to the story, illustrating emotions rather than just illustrating what is being said.
* Updating or refreshing a brand video is not necessary unless your audience or business undergoes significant changes.
* Metrics for measuring the effectiveness of a brand video can include A/B testing funnels, gathering subjective data from viewers, and analyzing the customer journey.
* Being uncomfortable on camera is a common concern, but it is important to embrace being the face of your business. Alternatively, you can consider animating your brand video.
* A brand video provides long-lasting ROI and acts as a booster for all other content in your business.
If you haven’t yet, make sure to grab my cheat sheet for understanding WHICH story to tell and HOW to create an instant personal and emotional connection with your audience! >> http://brandmagnetic.com/cheatsheet
Keywords: brand video, FAQ, frequently asked questions, emotional connection, storytelling, visuals, ROI, metrics
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic