Empire Secrets with Mariana Henninger
Think digital marketing and entrepreneurship... but fun as heck.
Come along on the online business journey of Brandmagnetic with founder Mariana Henninger, an EMMY-award® winning director turned *online empire builder* documenting the wins, fails and secrets she learns along the way -- keeping it real and holding nothing back.
In her own lighthearted geriatric millennial mom fashion (!) she shares her wins and lessons and also interviews other badass founders along the way, sharing their own secrets to massive success.
It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are revealed that will help you in your own business.
If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!
Follow here for more ✨>> http://instagram.com/brandmagnetic
Empire Secrets with Mariana Henninger
A Unicorn in the Office: How to Find the Perfect Marketing Assistant | Ep. 59
We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches.
We also cover:
- Clarifying roles and responsibilities
- Specialization over generalization
- Onboarding and SOPs
- Hiring for the long term, not just the launch
- Investing in skilled (vs. low cost) help
- Capturing real-time feedback during launches
- Post-launch debriefs
Emily shares practical advice on avoiding common pitfalls when working with VAs, from setting clear expectations to how to actually build a well-rounded team. She’s the master of all things “finding your unicorn VA” – and my go-to for how to maximize your VA’s potential to boost your business!
Check out Emily’s free guide to hiring a Virtual Assistant: https://emilyreaganpr.com/hire
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic