Empire Secrets with Mariana Henninger

Empire Diaries: New Approach To My DFY Signature Offer, Creating CustomGPTs For My Course Students (!!) And Systems I’m Looking Forward To! | Ep. 63

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In this episode of Empire Diaries, I’m sharing some behind-the-scenes on new tools, big shifts in my strategy, and a few lessons I’m learning as I go. Here’s what I cover:

  • Are Launches Dead? I don’t think so, but the way we’ve been doing them definitely is. I talk about why I think launches need a serious update and how getting to know your audience on a deeper level is a game-changer.

  • CustomGPT Magic: I created two custom tools for my students that go way beyond “ideal client” profiles. Includes fears, quirks, motivations—all the stuff that makes your audience feel seen. And my students are blown away!! 

  • Systems & Outsourcing (the struggle): Building a team sounds glamorous, but it’s no walk in the park. I’ll tell you what’s working for me, what’s not, and why I’m so picky about who I bring in.

  • Investing in New Skills (I’m done being a courseaholic, but I couldn’t resist): I finally took the plunge and in a flash sale bout Laura Belgray’s Inbox Hero, Story Hero, and Launch Hero programs. I’m giddy like a little girl at Christmas. Especially because I need a welcome sequence, STAT.

Enjoy the inner ramblings of my brain! And if you are looking for the ultimate guide to create a brand story that creates instant emotional connection, grab your cheat sheet here! http://brandmagnetic.com/cheatsheetconvert

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic