Empire Secrets with Mariana Henninger

Empire Diaries: How I’m Focusing On Visibility Goals & Having A “Whatever It Takes Approach” To My Clients | Ep. 65

Brandmagnetic

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In this episode of Empire Diaries, I’m pulling back the curtain on my focus on a client-first business model and sharing the realizations that have reshaped my approach to growing Brandmagnetic. Overserving and overdelivering for my Brand Video Signature clients and Brand Video Accelerator students at the highest level, making sure they have exactly what they need to get the best results has been a massive priority for me in Q4. This has become more important to me – having deeper, more impactful client experiences – than growing the business more quickly. I want to build Brandmagnetic around genuine and fantastic results for everyone I work with!! Even if that means, for now, the business doesn’t grow as fast.

Here’s what I cover:

  • Prioritizing client experience over quick wins: I explore why delivering exceptional service to current clients is central to my vision, even if it means slowing down on other areas like social media or new product launches – playing the long game!

  • Visibility goals for 2025: My plans for increasing brand visibility and the big shift I’m making toward relationship-building and collaborations that align with my values. 

  • The struggle to balance business growth and quality service: I discuss how I’m working to find balance, focusing on the programs that bring the most value to clients and resisting the pressure to chase every shiny object.

  • Setting boundaries right now and saying no to scaling fast: Scaling isn’t always the answer. Here’s my internal dialogue around growth versus depth, and why sometimes I’m choosing to turn down opportunities if they compromise being there for my clients and students!

Links I mentioned in this episode:

Snag your copy of my massively popular Brand Stories that Convert with AI mini-course! Ths is such a fantastic primer for how to tell your Brand Story!
http://brandmagnetic.com/ai

The GHL (High Level) white label I’m absolutely obsessed with:
Get a 30-day free trial!
http://brandmagnetic.com/cc360

The peer-to-peer mastermind that I’m so excited to join – doors are opening NOW! 
(Only once a year so if you’re ready for this, do not miss!!)
http://brandmagnetic.com/mixermind

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic