Empire Secrets with Mariana Henninger

Why Every Course Creator Needs a Custom GPT—Starting Now with Wendy Breakstone | Ep. 66

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In this episode of Empire Secrets, I got to nerd out with Wendy Breakstone about custom GPTs. Don’t know what those are? Don’t worry—neither did I until recently, and now I’m hooked. Think of them as your personal AI assistant but cooler because it’s programmed by you. (Also, it won’t send you weird texts at 2 a.m.) Here’s what we dished about:

  • WTF Is a CustomGPT?: Wendy explains it in plain English. Basically, it’s like hiring a super-smart assistant who does the repetitive stuff for you—and gives you the competitive edge by helping your students get results FASTER. 

  • AI Won’t Replace You—Promise: We get real about that whole “is AI coming for my job?” panic. Short answer: Nope. Long answer: It makes you look even more brilliant while your clients get faster wins.

  • How to Avoid Rookie Mistakes: Wendy shares the biggest GPT blunders (like forgetting to secure your stuff—yikes!) and how to make yours actually useful instead of meh.

We also geeked out over how these tools can free up brain space, get your clients better results, and basically make your life a lot less “why am I doing this again?” Tune in and let me know what you think!

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