Empire Secrets of Digital Marketing with Mariana Henninger

What’s Next for Digital Marketing in 2025? My Chat With Gemma Bonham-Carter | Ep 73

Brandmagnetic

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I had such a fun (and seriously insightful) conversation with Gemma Bonham-Carter, who’s been in the online business game since way before it was cool. She started by blogging her house renovations and launching her first course during nap times, to now building custom AI assistants and hitting 100K in launches like it’s nobody’s business. Gemma’s journey is proof that you can evolve and thrive in this space without losing your sanity – and making sure that you are building a business you ACTUALLY love.

Here’s what we got into:

  • The power of trust-building: Gemma shares why playing the long game with email marketing and transparency is the real secret to sales. (Of course we talked about how Brand Videos can accelerate this process!)
  • What’s changing in 2025: From AI tools to buyer hesitations, Gemma breaks down what’s next for digital marketing—and how you can stay ahead.
  • How to keep your business FUN: Because if you’re not enjoying it, your audience can tell. And that just sucks for you too!

This episode is packed with takeaways to help you stay inspired, use AI to simplify your biz, and actually enjoy the work you’re doing. Happy 2025!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic