Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck!
Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back.
If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!
In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success.
It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.
If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!
And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
Empire Secrets of Digital Marketing with Mariana Henninger
Why Your Origin Story Isn’t Working — And What to Do Instead to Hit The Mark With Your Digital Marketing | Ep. 75
So many people feel so stuck on their origin stories. But here’s the thing—your audience doesn’t care about your resume. What they actually care about is how you make them feel. In this episode, I’m sharing why origin stories fall flat and how to shift to a brand story that gets people to say, “Wow, I trust this person.”
Here’s what we’re diving into:
- Why origin stories don’t really work. It’s not about where you came from; it’s about making your audience feel seen and understood.
- The 3 emotions your story needs to hit. If you can show understanding, care, and expertise, you’ve nailed it.
- How to share your story in a way that actually connects. I’m talking about the places you need to show up—like your About Me page or pinned posts—and how to make your audience feel like they already know you.
Want to dive deeper? Here’s where to connect:
- Follow me on Instagram: https://instagram.com/brandmagnetic
- Email me directly: hello@brandmagnetic.com
- Grab my Brand Video Cheat Sheet: https://brandmagnetic.com/cheatsheet
This episode is all about making your story work for you—so you can connect, build trust, and grow your business in a way that feels RIGHT!
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic