Empire Secrets of Digital Marketing with Mariana Henninger

How Using A Word Closet Can Make Your Emails Incredibly Personable and Memorable And Uplevel Your Digital Marketing with Marisa Corcoran | Ep. 78

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There is an art to turning “blah” or “zombie AI copy” into “holy sh*t, I need to read this” copy. In today’s episode Marisa Corcoran shares her take on a Word Closet and Accessories Closet. They're as fun as they sound.

Here’s the good stuff we cover:

  • What’s a Word Closet? Basically, it’s a way to make your copy sound like you—and only you. Think of it as your go-to playlist, but for words.
  • Why your quirks are the magic. Got a thing for white chocolate Oreos? Great, that’s your golden ticket to making people love your emails.
  • Stories that make people care. Because a little slice of your life (like Marisa’s banana milkshake story) goes a long way in connecting with your audience.

And if you want a shortcut to subject lines that actually get your emails opened, grab Marisa’s 50+ Scroll Stopping Subject Lines at marisacorcoran.com/subjectlines. 


No fluff, just practical tips that’ll make your emails fun and unforgettable..

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