Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck!
I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!
Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back.
If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!
In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success.
It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.
If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!
And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
Empire Secrets of Digital Marketing with Mariana Henninger
Stop Hiding Your Weird — Personality-Led Copy That Converts in Digital Marketing with Lucy Bedewi | Ep. 113
There is so much beige garbage in the online space, and it’s so easy to just produce content that gets lots in that sea of sameness.
But years ago, Lucy tossed a simple offer into a Facebook group: “Want help telling your story?”
One founder took a chance. Lucy wrote it fast, in her voice, not the internet’s — and the reply landed:
“I’ve had people write my story… no one’s ever captured it like this.”
That single line became market validation - and the start of Unicorn Messaging: copy that doesn’t try to be everyone, “just unmistakably you”.
Lucy is a force when it comes to copywriting that really captures your attention… and honestly just a really great gal!
Today, Lucy and I get into the brave middle between beige and try-hard — how to show personality (even to affluent buyers) without turning your brand into a circus, and why speed can be a legitimate differentiator when your clients don’t have eight weeks to wait.
What’s inside:
📌 The “dinner-party test” for tone - the easiest way to keep copy bold but believable.
📌 Stop overcomplicating your differentiator - why style + specificity can be enough.
📌 Calibrating wit for premium audiences - playful, not performative.
📌 Using speed as a selling point - how to ship quality copy… fast.
If you’ve been watering down your voice to sound “professional,” this one’s your permission slip to sound like the most trusted version of you — and to let that be the thing people that entices people to buy from YOU versus someone else!!
👉 Grab my new Instant YES Machine™️>> https://brandmagnetic.com/yesmachine
👉 Take Lucy’s Superpower Quiz at mywritehandwoman.com
— and find out what makes your messaging truly YOU.
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic