Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck!
I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!
Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back.
If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!
In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success.
It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.
If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!
And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
Empire Secrets of Digital Marketing with Mariana Henninger
The Psychology Behind Irresistible Black Friday Deals with Kelsey Silver | Ep. 115
Last year, Kelsey Silver watched a client make six figures in a single weekend — and not because she slashed prices.
The secret?
She treated Black Friday like a strategy, not a scramble.
In this conversation, Kelsey breaks down how to approach Black Friday week with intention — from crafting magnetic offers to understanding what your audience actually wants to buy — and how to make it feel aligned instead of exhausting.
We talk about what’s working right now, the biggest mistakes she sees course creators and coaches make every November, and why “doing less” often creates the biggest results.
Inside this episode:
📌 The difference between a discount and a strategic offer (and why one builds long-term buyers).
📌 How to repackage existing assets for fresh excitement during Black Friday week.
📌 Why clarity beats urgency when selling in a noisy market.
📌 Real stories of what worked — and what completely flopped — in past Black Friday campaigns.
If you’re already feeling the pressure to plan, this conversation will calm your nerves and give you a clear roadmap for turning Black Friday into your most profitable — and peaceful — sales week yet.
Links mentioned
👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet
👉 Explore Kelsey’s favorite analytics tools: foresighthq.app
👉 Learn more about Kelsey’s Metrics System: kelseysilver.com/metrics
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic