Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck!
I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!
Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back.
If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!
In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success.
It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.
If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!
And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
Empire Secrets of Digital Marketing with Mariana Henninger
Outsourcing for Bosses — What to Delegate First in Your Digital Marketing with Kirsten Graham | Ep. 120
You know that moment when you finally hire someone… and suddenly your business feels real?
Kirsten Graham has watched that happen over and over again. One of her clients told her, “Now that I have a marketing VA 20 hours a week, I feel like a real business owner.” That’s the shift this whole episode is about — moving from “I should be able to do everything myself” to “I’m building something bigger than me, on purpose.”
Kirsten has been a business owner for 30+ years (real estate, mortgages, gyms, and now a VA + coaching company), and she’s seen the same pattern with every overwhelmed entrepreneur: we sit in Canva, tweak posts, and call it “working” because it feels safe. In this conversation, she breaks down how to step out of busywork, hire the right kind of virtual assistant, and build a team that actually supports your revenue and your sanity.
In this episode, we get into:
- Why burnout is optional, and why our culture makes it feel required.
- The three types of VAs her company focuses on (bookkeeping, software/tech, and marketing) and how to know which one you need first.
- “No unicorns allowed” — why your bookkeeper should not be your content creator, and how to write a clear job description instead.
- How to hire slowly, fire quickly, and run interviews with “elimination first, hiring second” in mind.
- The confidence and creativity that unlock when you finally stop trying to do everything yourself.
If you’ve been stuck in that loop of “I know I need help, but I don’t even know where to start,” this episode will make delegating feel less scary — and a lot more strategic.
Links mentioned:
- Connect with Kirsten: https://sixfigurebusinesscoaching.com
- Free resource — Double Your Income with a Marketing VA: https://outsourcingforbosses.com
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